Coinbase
_
System Update [12.17.2025]
I had the honor of helping develop the look for Coinbase’s inaugural keynote presentation, System Update. The concept was to take Coinbase’s chiclet and expand it into a full system. It was a fulfilling and surreal experience being able to work on this project from concept to execution.
Rewatch the event here.
System Update 15-second teaser and select transitions.
The System Update aesthetic informed Coinbase’s updated app as well. The gifs are xplorations for the updated Coinbase app.
Credits:
Creative Director: Jordan Pories, Esteban Cardona Jiménez
Creative Lead: Vivian Yang
Designers: Jordan Hoagbin, Jackson Cantor
Motion Graphics: Riccardo Agostinelli, Naoko Hara, Draeger Gillespie
Client: Coinbase
Year: 2025
