TV LAND REFRESH

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Mix of motion tests and approved deliverables from TV Land Refresh package

Fun TV Land refresh project that happened in fall of 2019 at Gretel.
I was brought on from the very beginning of the project. My role included early motion tests for several directions, creating deliverables for the package and making one compiled toolkit for all the logo animations.


 

We name this direction: All in the Mix.
Here’s a snippet of animations made for this project, in chronological order from early motion tests to approved logo animations.


Credits:

Creative Director: Ryan Moore
Associate Creative Directors: Matt Delbridge
Designers: Elaan Bourn, Andy Keating, Adam Lowe, Zoe Lin, Isabelle Allard-Gendron
Producer: Claire Banks, Kerry Griner
Motion Director: Ben Nichols
AE Animation: Andrew Stubbs, Johannes Geier, John Choi, Naoko Hara

Client: TV Land
Studio: Gretel
Year: 2019